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NEWS

Occhiali Modern Optics

Designer Eyewear Boutique

PASSION, STYLE, ARTISTRY, QUALITY, CRAFTSMANSHIP — they aren’t illusions at Occhiali Modern Optics. We don’t see the world through rose-colored glasses, we see it through the eyes of our customers. See what’s trending now at our designer eyewear boutique in Dallas, TX.

Vision Expo West 2017

The Occhiali team attended Vision Expo West 2017 over the past week, and this event just keeps getting better each year. Held in Las Vegas, Vision Expo West is the eyewear industry’s largest exposition, providing us with new styles and trends in fashion, education and innovation.

We make this event a priority each year because we believe that enhancing our education is important for ourselves and the experiences of our customers. Some of the courses we took discussed topics such as matching lens technology to patient needs, optical principals and future trends in vision care.

We also spent much time on the showroom floor discovering new and upcoming eyewear designers. The Vision Expo showroom consists of more than five football fields of exhibit space showing off new eyewear, accessories and equipment. We even selected some new tools for our in-house laboratory that will make our opticians more efficient and ensure the highest quality of eyewear.

We selected and ordered new fall frames from our existing collections, which we are so excited to roll out for our customers. Keeping our collections up to date is a vital part of our brand, and we never miss an opportunity to be the first to place our orders. Overall, the event was a tremendous success as usual and allowed our team to increase our knowledge and advance our product offering.